For more than 50 years, Roosvicee offers healthy and tasty syrups and fruit drinks to consumers in Holland. All products made by Roosvicee are based on the high quality rosehip. Many people have grown up with Roosvicee and many households still consume Roosvicee today.

 

The brand Roosvicee was chosen because of its authentic and familial brand values and its reputation for producing high quality food products famous for their health advantage. Roosvicee contains thirty percent less sugar than fruit syrup and fruit concentrate. Natural aromas are used to ensure that the taste is as familiar as ever.

 

The purpose of the new packaging is to combine Roosvicee syrup with two drink cups and a syrup dosing cup. These are contained in a portable box with an inlay that holds the cups in place and prevents them from shifting. The easy to use drinking vessels are ideal for on travel, for a picnic or at home.  The authentic green Roosvicee bottle is also used in the new packaging to preserve the authentic value and recognition of the brand. This food-non-food product combination stimulates the consumer (mother) to make a drink together with their significant other (child).